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CONTENTS
CONTENTS . Preface xix . PART I: CONTINGENCY, FRAMEWORK FOR STRATEGIC SPORTS MARKETING 1 CHAPTER . 1 Emergence of Sports Marketing 2 What Is Sports Marketing? 3 Understanding the Sports Industry 4 . Sport as Entertainment 4 A Marketing Orientation 5 Growth ofthe Sports Industry 6 Spotlight on International Sports Marketing Can Man U Score in ... Fetch Here
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Chapter 1
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